http://marketingdigital-football.com/a-collins-in-china-a-strategy-focused-on-celebrity-footballers-might-bring-to-a-larger-impact-in-the-short-term/, http://www.hastac.org/blogs/chamberlin/wall-within-portrait-pixelated-dream. A 2007 Nielsen report entitled “Trust in Advertising” showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don’t care what a company or brand thinks, they care what their friends think. Using social media to increase your sales to companies that maintain pools is a good idea. Blogs and press releases can generate interest in your company. Interest can lead to sales.
You can also use microblogging sites to reach potential pool maintenance customers. Blogs and tweets are a good way to reach other companies. You can also reach affluent homeowners this way. One thing to understand straight away is that traditional marketing doesn’t work on Twitter. If you start “tweeting” links to your latest press releases, overtly pushing your products or generally offering nothing of value then you’re trying to force feed a community something it doesn’t want.
Pick One. Often, it’s good to pick just one microblog and stick with it. That way, you gain familiarity with the site, you gain a following, and you work the system well. The average Twitter wants interesting, personal content, not a ad ripped from Sunday’s newspaper. If you must post business links, keep it sparse. And make sure to add a personal touch when posting. Twitters appreciate it.
This new method of marketing is called inbound marketing and does just what it says. It brings customers to you and your business. Places like face book, Twitter and blogging spots are the platform to this new type of business advertising. “Blog” is a word that sounds too big to use for these mini updates, though. They can be compared to status updates on a Facebook profile. E.g., “Bob is getting ready for work.” Or, “Dianna is glad that she remembered to put on her makeup before she left the house today.
” This is the microblog, but it is far more than just a periodic status update. People now using imcroblogging to exchange video, audio, pictures, selling, socializing, and et.al.